Zynga Acquires Chartboost for $250 Million: A Strategic Move to Boost Zynga’s Growth

1. Expanding Advertising and Monetization Capabilities The acquisition of Chartboost presents Zynga with a unique opportunity to expand its advertising and monetization capabilities. Chartboost is renowned for its programmatic advertising platform, which enables game developers to monetize their apps through targeted in-app advertisements. By integrating Chartboost’s technology into its existing portfolio of games, Zynga can […]